Recent Projects
At Leica, I led the end-to-end marketing strategy that launched the company into the Media & Entertainment industry. From developing the go-to-market plan to building a dedicated landing page, I drove initiatives that included case study creation, partner outreach, press relations, industry events, trade shows, webinars, paid advertising, and content and social team management.
Launch M&E Division for Leica Geosystems
For Avatar: The Last Airbender, I collaborated with the Netflix team to develop a VFX breakdown and case study highlighting the use of LiDAR on the series. I interviewed VFX Supervisor Marion Spates to gather insights on how LiDAR was used on set, then relayed key details to the copywriting team. I also partnered with VFX studio Imagine Engine to source video assets for the final breakdown video.
Avatar VFX Breakdown and Case Study
At Disguise, I launched and led the Disguise After Dark event series, bringing together over 2,000 community members worldwide and contributing to $3.9M in influenced sales during my tenure. What began as a localized initiative has since grown into a global program, with Disguise After Dark events now hosted by offices around the world.
Disguise After Dark
At this year’s HPA Tech Retreat, I organized two panels for the TR-X track: “Nimble Approach: Leveraging iPhones in Professional Production” and “Cost-Effective Techniques for High-End Productions.” I secured and coordinated with speakers from organizations including Sony Torchlight, the Entertainment Technology Center at USC, Chaos, and others—managing the entire planning process to ensure engaging and impactful sessions.
HPA Tech Retreat Panels
For NAB 2023, I led end-to-end planning for Disguise’s booth—overseeing booth design, asset and demo content creation, panel and demo programming, schedule management, and tech partner coordination with companies like Stype, ROE, ARRI, and Move.AI. As anyone who’s planned NAB knows, it’s a massive undertaking—and this effort ultimately contributed approximately $15M to the annual pipeline.
NAB Booth
Working with the Directors, Virtual Production Supervisor and crew for the short film, HIGH, I was able to create a Behind-The-Scenes video showcasing how the short film used a virtual production for creating the film.
HIGH BTS Videos
Produced and hosted an exclusive webinar with The Third Floor, featuring Casey Schatz and Chris Edwards, showcasing how visualization and LiDAR technologies are used in films like Avatar: The Way of Water to transform storytelling across film, TV, games, and VR.
Avatar: The Way of Water Webinar
For the AI on the Lot London event, I led the end-to-end development and execution, bringing together a curated community of filmmakers, technologists, and innovators exploring the future of AI in storytelling. The events included a curated panel discussion and mixer at Framestore and also a bus tour of experiential sites in London. From shaping the event concept and programming to securing speakers, managing partnerships, and driving marketing strategy, I ensured every detail supported a dynamic and engaging experience.
AI on the Lot London
Women in Virtual Production Board Member
As a board member of the Women in Virtual Production LA chapter, I help shape and support a growing community of creatives, technologists, and storytellers working at the forefront of virtual production. My role focuses on curating meaningful programming—from industry events and workshops to community initiatives—that fosters connection, amplifies diverse voices, and creates opportunities for women to learn, collaborate, and lead within the evolving entertainment and technology landscape.