Recent Projects
At Leica, I led the end-to-end marketing strategy that launched the company into the Media & Entertainment industry. From developing the go-to-market plan to building a dedicated landing page, I drove initiatives that included case study creation, partner outreach, press relations, industry events, trade shows, webinars, paid advertising, and content and social team management.
Launch M&E Division for Leica Geosystems
For Avatar: The Last Airbender, I collaborated with the Netflix team to develop a VFX breakdown and case study highlighting the use of LiDAR on the series. I interviewed VFX Supervisor Marion Spates to gather insights on how LiDAR was used on set, then relayed key details to the copywriting team. I also partnered with VFX studio Imagine Engine to source video assets for the final breakdown video.
Avatar VFX Breakdown and Case Study
Disguise After Dark
At Disguise, I launched and led the Disguise After Dark event series, bringing together over 2,000 community members worldwide and contributing to $3.9M in influenced sales during my tenure. What began as a localized initiative has since grown into a global program, with Disguise After Dark events now hosted by offices around the world.
At this year’s HPA Tech Retreat, I organized two panels for the TR-X track: “Nimble Approach: Leveraging iPhones in Professional Production” and “Cost-Effective Techniques for High-End Productions.” I secured and coordinated with speakers from organizations including Sony Torchlight, the Entertainment Technology Center at USC, Chaos, and others—managing the entire planning process to ensure engaging and impactful sessions.
HPA Tech Retreat Panels
NAB Booth
For NAB 2023, I led end-to-end planning for Disguise’s booth—overseeing booth design, asset and demo content creation, panel and demo programming, schedule management, and tech partner coordination with companies like Stype, ROE, ARRI, and Move.AI. As anyone who’s planned NAB knows, it’s a massive undertaking—and this effort ultimately contributed approximately $15M to the annual pipeline.
HIGH BTS Videos
Working with the Directors, Virtual Production Supervisor and crew for the short film, HIGH, I was able to create a Behind-The-Scenes video showcasing how the short film used a virtual production for creating the film.
Produced and hosted an exclusive webinar with The Third Floor, featuring Casey Schatz and Chris Edwards, showcasing how visualization and LiDAR technologies are used in films like Avatar: The Way of Water to transform storytelling across film, TV, games, and VR.
Avatar: The Way of Water Webinar
Blowfish Malibu Photoshoots
With Blowfish Malibu, I produced 6 photoshoots for the Spring/Summer and Fall/Winter collections in 2019, 2021 and 2022. This included planning the shot list, creating call sheets for the crew, ordering craft services, finding photoshoot venues, organizing shoot permits, casting models and booking crew members.
IE Business School & Univ. of Miami Alumni Board
I’ve serve on the alumni board of the University of Miami Los Angeles Canes. As VP of Programming for the UM alumni board, I lead the annual event calendar for LA 'Canes and manage a volunteer committee of 10 alumni. Our events have included entertainment panels, alumni comedy showcases, Magic Castle mixers, LGBTQ+ gatherings, and weekend retreats to Big Bear.